Previously, Apple was limited into a fixed group of buyers due to its mammoth figure in its price tag. Now, even though the price line has not been changed drastically, people are still getting inclined for this device. This proves the popularity and great functionality that is into offering by the device.
Probably the biggest market threat for the Apple now is Samsung. Samsung is replicating Apple devices and making them low cost for the buyers. The clashes between these two giants are going on and it is anticipated to be continued for long. In such a scenario, Apple's success will make Samsung to think over their offers and manufactured goods all over again.
It is also expected that devices will cost much lower, due to the increase in sell of Apple's phone. To remain into the completion, makers like Samsung, HTC, etc. have no choice but to reconstruct their policies and pricing options.
Though, an analysis still discloses the fact that Android has maximum numbers of users in USA, while iOS is inching closer to it. The Android user's percentage is around 43.6 and iOS user's percentage lays around 30. Clearly, Apple has to make a big ground to cover in near future.
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